Bourbon isn’t just for the “good ole boys” anymore. With the founding of Bourbon Women Association, bourbon is becoming the drink of choice for professional women in many different industries who enjoy the networking opportunities the Association provides.
Founded in 2011 by Peggy Noe Stevens, Bourbon Women has over 500 members in 20 states and is now in three countries – USA, Canada and Australia. Most of the founding members fondly regard bourbon as a part of their heritage and culture.
The inaugural event was held at the Kentucky Governor’s mansion in 2011 but responding to the growth of national membership, Bourbon Women created a “Bourbon Women Take Flight” program in 2012 that took them to events in Los Angeles, Washington DC, Boston and Chicago. Stevens commented that the women attracted to these events are “confident, stylish and loyal” a demographic that would gladden the heart of any distiller.
Bourbon was an ingredient in popular drinks like the Manhattan or Old Fashioned which women enjoyed in the forties, fifties and sixties. The seventies and eighties saw the rising popularity of wine, especially white wine, as the drink of choice for women. Now bourbon is enjoying a renaissance.
Fueled by the growth of well-established brands, as well as the introduction of dozens of new bourbon labels, mixologists have been busy creating delicious new ways to serve them.
The Association’s web site www.bourbonwomen.org provides information on how to join and up-coming events. It also covers a brief history of this signature American drink and how it got its name. Membership is just $50.00 a year, a portion of which provides a scholarship for a female student enrolled in Lexington, KY, Sullivan University’s culinary program.