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Bacardi Targets Upscale Drinkers

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The Facundo Rum Collection

Connoisseurs of Scotch and Cognac are the targets for The Facundo Rum Collection, a limited edition of four sipping rums named for Bacardi founder Don Facundo Bacardi Massó.

 

The first level is Neo, aged for 8 years and priced at $45.00. The second is Eximo, which has been aged for more than 10 years ($60). The third tier is Exquisito, a blend of seven to 23-year-old rums finished in Sherry casks ($90) and finally, the Paraiso priced at $250. This rum has aged for 23 years and finished in Cognac casks.

 

Just fifteen hundred cases of each tier will be available in New York and Miami markets only.

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