We reported on growlers in the craft brewing industry back in July 2013 (Growlers Going Gangbusters). Now a winery in the Napa Valley is offering wine on tap to tasting room visitors.
Jamieson Ranch Vineyards, the southernmost winery in the Napa Valley, has launched an innovative program of using refillable, airtight containers with an eye on the environmental impact of reducing trash.
The attractive one-liter containers can be filled with any of the craft wines-on-tap at Jamieson Ranch Vineyards. Currently customers may choose the 2011 JRV Double Lariat Cabernet Sauvignon, 2012 Reata Three County Pinot Noir or the 2012 Reata Carneros Chardonnay—all for $38 which includes the growler with the initial purchase. When customers return to the winery for a refill it will cost only $19 for the Chardonnay and $22 for the Pinot Noir. JRV Cabernet will remain $38 (a $75 value). Club members will receive a 50% off their first purchase and can return for refills at a discount.
The wine industry is very environmentally conscious and we applaud eco-friendly additions to bag-in-the-box, Tetra-Pak, and other “green” containers.