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Happenings at Heineken

Heineken USA has LDA Millennials in mind for summer 2014 with its Beers of Mexico variety pack.  (LDA stands for Legal Drinking Age)  New this year, Dos Equis Azul is a blend of signature golden wheat lager and blue agave.  Other cans or bottles in the pack feature Dos Equis Lager, Tecate and Sol giving partygoers a taste of four of Heineken’s Mexican beers in one convenient pack.  The promotion runs through August 31.

BJ’s Restaurant & Brewhouse with 151 outlets nationwide, has partnered with Scotland’s Caledonian Brewery – owned by Heineken – for the exclusive release of BJ’s Hoppy Scotsman craft beer.  Shanken News Daily reports the Hoppy Scotsman uses Scottish malt and yeasts with American hops brewed using Caledonian’s traditional methods and Victorian-era brewing equipment.

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