Dec. 11, 2014 – If you want to make your fans really mad, really, really mad, sell your craft brewery to Anheuser-Busch InBev. That’s what the owners of 10 Barrel Brewing in Bend, Oregon, did last month and the fans are reacting on Facebook describing the owners as greedy and sellouts.
Horror of horrors, Anheuser-Busch, makes the detestable Bud and now they are invading Bend where craft beer is taken very seriously. The industry got its start back in 1988 and Bend has developed into a vacation destination for golfers, skiers, fishing and outdoor activities as well as indoor recreation in the area’s 30 breweries. Oregon itself has 181 breweries and is #1 in the nation for the consumption of craft beer.
The owners of 10 Barrel are twin brothers Chris and Jeremy Cox and Garrett Wales. They will continue to operate the brewery and make the beer. They appreciate the business savvy their new bosses will bring to 10 Barrel. As for A-B InBev, like their competition MillerCoors, they are getting creamed by consumers moving to craft beers. The two giants have lost a total 20 million barrels in sales since 2008. It is inevitable that more independents will end up as part of the conglomerates.