March 27, 2015 – For older drinkers, this will be a trip down memory lane. After a hiatus of 20 years or so, I.W. Harper bourbon is back on the market. It was phased out in the 90s as whiskey sales tanked, or at the very least fell flat. The brand continued to be made for the Asian market. This month, responding to the growing popularity of the whiskey category, parent company, Diageo is reintroducing it domestically in two versions: a four-year old and a 15-year-old.
Diageo has in its possession a large stock of whiskey from the New Bernheim Distillery in Louisville, KY, that was used in the original I.W. Harper. The 15-year old suggested retail is $74.99 while the four-year old is about half the price. The latter will be widely available while the 15-year old will be available in major markets.