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Justin Timberlake’s Sauza Tequila Ad

May 5, 2015 – Happy Cinco de Mayo from Justin Timberlake dressed as a lime.

If you like tequila or Justin Timberlake or enjoy the absurd, check the commercial for Sauza tequila on YouTube

Timberlake dressed up as a giant lime, Rick “Sour” Vane, mourns the end of lime’s popularity now that Sauza is making such a smooth tequila – Sauza 901.  The 901 part belonged to J.T. who sold it to Sauza a year ago.  One has to admire Timberlake’s dedication to the brand allowing himself to be portrayed in such a ridiculous get up and role but it is really low key and clever because he pulls it off delightfully.

View the video and you’ll never forget Sauza 901.  That’s successful branding.  Kudos to the creators and thanks for three minutes of amusement.