June 6, 2016 – It’s official. June 6 thru 12 is Negroni Week worldwide.
Before we get into the who, why and where details, let’s answer the question “What is a Negroni?” It’s a drink with three ingredients Campari/Gin/Vermouth. Of course creative mixologists always riff on a classic so there could be any number of additions and twists. But if you like basics it couldn’t be simpler.
Negroni Week, which has its own web site www.negroniweek.com, got its start in 2013 sponsored by Campari and Imbibe Magazine. Apart from the fun of celebrating a classic cocktail, it is a way to raise money for good causes in the community. Negroni Week grew from about 100 participants the first year to 3,500 venues around the world in 2015 raising more than $320,000 for charity.
According to Wikipedia, in 1919 in Florence, Italy, “Count Camillo Negroni concocted it by asking the bartender, Fosco Scarselli, to strengthen his favorite cocktail, the Americano, by adding gin rather than the normal soda water. The bartender also added an orange garnish rather than the typical lemon garnish of the Americano to signify that it was a different drink.” However, another branch of the Negroni family claims their ancestor invented it around 1914.
To find a participating bar in your area, go to the web site and click on “Find a Venue”. The listings show the Negroni recipe being featured, the donation per drink and the selected charity. When the week is over, the bars send in their paperwork and the venue raising the most money gets an additional $10,000 donation from Campari to their cause.
If you can’t find a bar near you that’s part of the celebration, don’t be left out. Order one at your favorite watering hole and tell them to get with the program next year. You can also add Negroni to your repertoire: equal parts Campari, sweet vermouth and your gin of choice. There are plenty of recipes on the web site for the adventurous. Follow the Negroni Week action at #NegroniWeek