September 16, 2016 – While geeks camped out in front of Apple stores awaiting the release of the Apple iPhone 7, we have to think the creative marketing geniuses at Jim Beam were laughing their heads off with the coinciding release of Jim Beam’s Apple watch.
It doesn’t tell the time. Instead it makes time according to Fred Noe, Jim Beam’s seventh-generation master distiller. “We actually think we’ve created a watch that helps you make time. Who doesn’t want to make time for friends, family and a refreshing Jim Beam Apple shot or cocktail?”
The “watch” has a clever collapsible shot glass instead of a mini computer. It doesn’t organize your life. It makes your life more enjoyable. No competition here in our book.
Keeping the joke going, the company said, “The watch’s streamlined interface opens and closes manually on demand. And while it doesn’t tell the time, it does save time, eliminating the need for a last-minute shot glass search”. And they can get away with using Apple because Jim Beam has Jim Beam Apple, described as Apple liqueur made from fresh pressed apples combined with Kentucky Straight Bourbon Whiskey,
Sporting a green and black tweed adjustable band, the watch retailed for $17.99. We say “retailed”, past tense, because it sold out in three hours!
Watch the YouTube video and grieve. Maybe they’ll make more if enough people demand it.