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Jillionaire of Major Lazer Becomes Bacardi’s ‘Minister of Rum’


May 26, 2017 – As if Jillionaire doesn’t have enough fun already, the internationally acclaimed DJ and music producer is now Bacardi’s ‘Minister of Rum’. And it gets better. He and his Major Lazer colleagues took a trip to the Bacardi distillery in Puerto Rico, where they worked alongside Maestro de Ron Manny Oliver to develop a unique batch of rum under the name ‘Bacardi Major Lazer Rum’ which will be available nationwide in June.

The famous rum company announced a creative, experiential collaboration with Major Lazer earlier this year. The creative concept behind the partnership is called the “Sound of Rum” which began as a way to connect Bacardi’s island roots to modern music, but it has evolved into something more than music.  It’s a cultural and creative movement that only a band like Major Lazer can help create.  The Sound of Rum is the unique intersection of music and rum, where the two blend to bring people together and ignite the world through celebration.  It’s a movement of sound that blurs the lines between reggae, dancehall, hip-hop and electronic music to bring fans of different genres together.

As a native of Trinidad Tobago, Jillionaire has always been a rum aficionado and when BACARDÍ started working through the Sound of Rum concept with Major Lazer, they immediately noticed Jillionaire’s knowledge, expertise and genuine passion for the spirit, its roots and craftsmanship, and approached him to consider the open role for Minister of Rum at the Company.

“I’m truly passionate about rum, its craft and its Caribbean heritage. I grew up in Trinidad, where rum is a big part of the culture, and I worked in bars for many years learning how to master the perfect rum cocktail,” said Jillionaire. “As Minister of Rum at Bacardi, I hope to further deepen Bacardi’s connection to music and embed the Sound of Rum into broader culture.”

Bacardi Major Lazer Limited Edition Rum, a blend of light and heavy dark rums, features notes of tropical fruit, cedar, almonds and vanilla.  Suggested retail is $19.99.  Watch for its release next month nationwide.

 

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