February 9, 2018 – Rock star Jon Bon Jovi wants to be a part of your summer sipping. His new rosé from France will be rolling out across the country this month. Called “Diving Into Hampton Water”, a mouthful of a name, the label features a woman in a gold medal-worthy headlong dive that is quite eye-catching and certainly different.
You may recall that it was the Hamptons, where New York’s beautiful people flock for summer fun in the sun, that launched the rosé craze with Whispering Angel from Provence. About three or four years ago, the suggestion that stocks were low and it might run out was a cause for great anxiety.
Diving Into Hampton Water was the inspiration of Jesse Bongiovi, Jon Bon Jovi’s son. Father and son spent a lot of time vacationing together in the Hamptons and Jesse loved the bon vivant lifestyle of Hampton habitués. Dad used to call rosé wine “pink water”. His son came up with ‘Hampton Water”. The wine is being produced by Gérard Bertrand who owns or manages 13 estates in the Languedoc Roussillon region in the south of France. Bertrand was a professional rugby union player and it just so happens the Jesse Bongiovi played football for Notre Dame so obviously there was a connection. There’s also a music connection as every summer Bertrand holds the popular Festival Jazz à l’Hospitalet at his Chateau l’Hospitalet welcoming famous French and foreign artists.
Diving Into Hampton Water is a premium rosé made from Grenache, Cinsault and Mourvèdre, major grape varieties of the French Mediterranean region. Suggested retail for a 750 ml bottle will be $25.00.