February 15, 2018 – In an effort to staunch the defection of young drinkers from beer to wine and spirits, Miller-Coors is introducing Two Hats, a light fruity beer costing just $5 for a six-pack. The launch flavors are lime and pineapple with an ABV of 4.2 percent.
Beer has been losing market share among drinkers in the 21 to 27 years old category. In 2006 it was 65 percent. By 2017 the share had fallen to 43 percent. A new “get ‘em while they’re young” strategy was called for.
The campaign is dubbed “Stop Your Wine-ing” and one on-line video shows bottles of wine being smashed by a bowling ball. In the videos we watched, a very strange character looking like he was left behind by the circus, shouts “Wait, What?” Not sure what generation he represents.
If you want to check out the videos, click on the link or type Stop Your Wine-ing into the YouTube search bar.
And here’s a reward: We found this while clicking around on YouTube and we guarantee you’ll be laughing along with the two characters involved. Type