April 18, 2018 – Matthew McConaughey and Wild Turkey are adding a little Texas to a Kentucky icon with the introduction of “Longbranch Bourbon”. A rare small-batch Kentucky bourbon, inspired by McConaughey’s Texas and Kentucky roots, it is refined with Texas mesquite and oak charcoals – a unique method that deepens the flavor and complexity of the whiskey,
In 2016 McConaughey was appointed Creative Director of the famous brand and became the spokesperson as well as being actively involved in all marketing aspects.
Wild Turkey Longbranch Bourbon will be available nationwide in May with a suggested retail of $39.99. It is the first time a signature other than those of Master Distillers Jimmy and Eddie Russell will grace a bottle.
Watch the Video
McConaughey’s video about the creation of Longbranch Bourbon can be seen here: