April 26, 2019 – For luxury brands, placement in a James Bond movie is worth buckets of money – Champagne buckets when the brand is Bollinger. The UK Daily Mail reports that Bollinger Champagne is thought to have paid £10 million to be in the 25th Bond movie. That’s $13,548,000 according to today’s exchange rate.
Bollinger and the 007 franchise go back 40 years. The newspaper also surmises that Heineken beer forked over a similar amount. It too has had a long association with James Bond movies dating back to “Tomorrow Never Dies” in 1997. No word yet on which gin or vodka will pony up for the martini scenes. Much has been written about Bond’s martinis, shaken not stirred. In Ian Fleming’s books, he chose gin. In the movies it was vodka. He also preferred Tattinger Champagne in the written word.
Of course the usual suspects – Aston Martin cars and Omega watches among others have signed on for a total £75 million in product placement fees for this movie. The as yet un-named movie debuted in Jamaica at the home where Bond author Ian Fleming lived, yesterday, April 25 according to The Guardian. Sounds like Bond 25’s gestation was fraught with difficulties. The Guardian article said it was scheduled for release “next April”. They mean 2020. All a bit confusing but one thing is clear, at least for now, 25 will be Daniel Craig’s swansong. But he said that last time didn’t he?