September 6, 2019 – Jägermeister, the iconic and popular shot liqueur, is adding intense rich Arabica coffee and cacao to its 56 herbs, blossoms, roots and fruits to launch Jägermeister Cold Brew Coffee. “Combining Jägermeister with coffee has been a fan favorite for years, so we wanted to perfect that experience for our consumers and create a product where those flavors were perfectly balanced,” says Jack Carson, Director of Innovation at Mast-Jägermeister US.
Like it older sibling, Jägermeister Cold Brew Coffee is best served ice cold and it is recommended that the bottle be shaken well “to awaken the natural ingredients”. The 750 ml bottle will retail for $24.99 and the 1L for $32.99.
But you have to be patient. The new product doesn’t launch until January 2020.