April 27, 2020 – Have you noticed more hirsute males in the last month or so? Undoubtedly the lockdown is to blame. That’s a lame excuse but we have a really great one for you from Reyka Vodka. The Icelandic vodka maker has just launched a campaign that’s good fun and supports the worthy cause of helping out-of-work bartenders.
Dubbed The Beard of the Week
you can embrace your new look by growing out your beard and using the hashtag
#ReykaBeard to enter to win weekly prizes and boasting rights for Beard
of the Week.
For every hashtag used, Reyka Vodka will donate $5 to William Grant
& Sons’ Stand Fast Campaign, a multi-pronged relief effort to support the hospitality
community. As part of this campaign, WGS has established a Stand Fast Fund
which will be deployed via charity donations and initiatives to help get
bartenders back to work.
Here’s the skinny:
Beard expert Frikki is kicking off the campaign and
encouraging people to ditch their razors and enter the beard challenge by
tagging @Reyka_Vodka and using
the hashtag #ReykaBeard. Each week Reyka will have a theme like Viking Beards,
or Craziest Beard, and Frikki will be sharing beard tips and tricks along the
Every Friday Reyka will host a beard-off placing
the two best images of the week against each other through Instagram Polls. The
public will vote on which beard is the best and the winner will be awarded
various prizes – Drizly gift cards, Reyka goodies and Beardbrand products to
maintain your mane!
We are challenging men and women alike to get
creative! Can you turn your ponytail into a beard? What about your dog’s tail?
It’s up to everyone to get creative!
Each time the hashtag #ReykaBeard is used, Reyka
Vodka will donate $5 to William
Grant & Sons Stand Fast Campaign. #StandFast is a multi-pronged relief effort
to support the hospitality community and help bartenders ‘get back to work.’