February 12, 2020 – So your dream is to start your own craft brewery. Can’t be that hard. There are thousands of them now – over 7,000 in 2019 – and they’re all making money and having fun. Or so it seems and besides, everyone loves your homebrewed beer and they’re always telling you that you could make a fortune. The famous joke about how to make a small fortune in the wine business is to start with a large one holds true in the beer industry and the pitfalls are many.
Kelly Myers of New Braunfels Brewing Co. of Texas opened his brewery along with his wife in his hometown in 2012. He has just released a book titled “How Not to Start a F**KING Brewery” which is a must read for all would-be brewery entrepreneurs. We spoke to Kelly and he told us, “Eight years, 18 distributor relationships, nearly 150 beers produced and 4 brewers brewed, we hit a solid wall at the end of 2018. This book is the sordid tale of learning what I did wrong.”
Admitting it takes courage and sharing it is noble. The good news is he believes he’s found the key to staying in business, profitably, and that will make his many fans very happy. Kelly’s book will be available in paperback on Amazon on March 1 priced at $19.00. Below are the first few paragraphs of “How Not to Start a F**KING Brewery” followed by a breakdown of the chapters: