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Crown Royal & Coming 2 America


March 1, 2021 – Ready for some fun?  This Friday, March 5, Coming 2 America movie premieres on Amazon Prime Video.  Appropriately, Crown Royal, with its very real royallegacy (it was created in 1939 as a gift for King George VI and Queen Elizabeth, the first reigning monarchs to visit Canada) will honor the “royal” kingdom of Zamunda and its fantastical “royal family”.  The famous purple bag has become a beautiful, limited edition, purple and gold-patterned bag clothing a bottle of Crown Royal Fine De Luxe Blended Canadian Whisky.

Set in the lush and mythical country of Zamunda, newly-crowned King Akeem (Eddie Murphy) and his trusted confidante Semmi (Arsenio Hall) embark on an all-new hilarious adventure that has them traversing the globe from their great African nation to the borough of Queens, New York – where it all began.  Here’s a sneak peek at the movie trailer.

Crown Royal collaborated with Oscar-winning costume designer, Ruth E. Carter, who explained, “I intentionally pulled patterns from the Zamunda Royal Family’s clothing worn in the film as I worked through the design of both the bag and custom packaging.”

Crown Royal also spoke with Coming 2 America star and critically acclaimed musician and actor, Rotimi, for a Royal Cuts content series. Rotimi discussed everything from his definition of royalty, to how he and other Black entertainers and actors have been inspired by the original Coming to America.  The Royal Cuts series  by Crown Royal content is live on Rotimi and Crown Royal’s social channels leading into the movie’s premiere.

So get ready to be entertained and enjoy Coming 2 America while sipping a signature Crown Royal Manhattan or one of the cocktails shown below.


  • 1.5 oz Crown Royal Whisky
  • .75 oz Dolin Rouge Vermouth
  • 2 dashes Hella Aromatic Bitters

Method:  Stir all 3 ingredients and strain into a coupe cocktail glass. Garnish with an orange twist. 

The Ruby Rumble 

  • 1.5 oz of Crown Royal Whisky
  • 1 oz of freshly squeezed lemon juice
  • 1/2 oz of chilled rosemary simple syrup*
  • Fresh cranberries
  • 4 oz cranberry ginger ale

Method  In a tall Collins glass, add 4-5 ice cubes, (crushed if possible). Add first three ingredients, stir then add fresh cranberries and top off with cranberry ginger ale.  Garnish with a rosemary sprig, fresh cranberries and/or a lemon twist/peel

 *Rosemary Simple Syrup: Equal parts water and granulated sugar, 3-4 sprigs of fresh rosemary. Boil, Reduce. Chill. 

Sour Glow

  • 1½ oz Crown Royal
  • ½ oz fresh lemon juice
  • ½ oz fresh tangerine juice (or orange juice)
  • 1 oz simple syrup
  • Blueberry juice*

Method Fill a cocktail shaker with ice.  Add the Crown Royal, lemon juice, tangerine juice, and simple syrup. Place the lid on the shaker and shake vigorously for one minute, until the outside of the shaker is frosty.

Add fresh ice to a rocks glass, then strain the cocktail into the glass. Hold a spoon upside down over the glass, close to the surface, and slowly pour ½ ounce of the blueberry juice over the spoon on top of the drink.

*To make blueberry juice:  Blend one cup of ripe blueberries and half a cup of water in a blender until smooth, about two minutes.  Add one teaspoon of lemon juice and pulse once or twice to combine.  Strain through a fine-mesh sieve (or cheesecloth, for a smoother juice) into a small bowl. Set aside until ready to use. Blueberry juice will keep in an airtight container in the refrigerator for up to 24 hours.