St. Patrick’s Day: Is a Trip to Dublin in Your Future?

March 11, 2023 — St. Patrick’s Day on Friday, March 17 means it’s time for Irish Whiskey and Irish Coffee and, of course, corned beef and cabbage.  But this year we have something even better.  How about a trip to Dublin?

Roe & Co Irish Whiskey will be launching the cleverly named “Dublin’ Up Cocktail Challenge” Contest starting next Monday, March 13, where at-home bartenders can form a team of two and display their inner mixology moxie by creating their take on a classic St. Patrick’s Day cocktail, whether that be an Irish Coffee, a Whiskey Sour or anything in between. 

The winning duo will win a $10,000 travel voucher to put towards a trip to Dublin and an immersive cocktail session at the distillery where their recipe will be featured as Roe & Co’s signature cocktail during St. Patrick’s Day 2024!

To help bring the campaign to life on social media, Roe & Co has engaged Lynnette Marrero, American bartender, mixologist and philanthropist, to help give tips to fans to further hone their recipes via social media. Marrero will be promoting the “Dublin’ Up Cocktail Challenge” on her social media (@drinksat6) so be sure to stay tuned so you don’t miss any of the fun!

Two person teams of adults 25+ will have the opportunity to submit their cocktails by posting a photo or video on Instagram with #DublinUpCocktailContest and tagging @RoeAndCoWhiskey, ending at 11:59:59 pm ET on May 1, 2023. Fans (21+) will have the chance to vote for their favorite re-imagined cocktail from among the three finalists via the Roe & Co Instagram before the lucky winning duo is named after World Whisky Day (May 20, 2023), and their cocktail may be featured by the brand during St. Patrick’s Day 2024 celebrations.

I spoke to Lora Hemy, Roe & Co’s engaging and outgoing Head Distiller in Dublin who has plenty of stories to tell.  We’re pretty sure the winners will get to share a few laughs with her during their visit.  She explained how the focus of Roe & Co was to create a blended whiskey with a taste profile suited to cocktails and recounted how the group of five handpicked Irish bartenders they assembled as advisors joined in tasting though 150 different blends.  Sounds like fun, but it actually really hard work.  (But still fun!)  Blend No. 106 was selected.  Someone should come up with cocktail called No. 106.  After all, that’s how two winners, WD40 and Chanel No. 5 got their names.

You can read more about Roe & Co’s fascinating history here.

Here is a recipe to try your mixology skills, and enjoy too:

Roe & Co Sour Featured in Photo Above

• 1.5 oz Roe & Co
• 0.75 oz fresh lemon juice
• 0.5 oz sugar syrup
• 1 egg white

Method: Add all ingredients to a cocktail shaker and fill with ice. Shake hard and double strain over ice in a rocks glass. Garnish with a lemon twist.

Happy St. Patrick’s Day

and good luck in the “Dublin’ Up Cocktail Challenge”.

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