News you can talk about & Trends you can watch


July 4 Easy Entertaining

SMF BlueRaz Seaside

June 29, 2023 – With Independence Day falling on Tuesday this year, we’re looking for a way to have a stylish celebration but keep the preparation and clean up easy.  Ready-to-Drink cocktails are a great solution and we have two suggestions:  Smirnoff Poco Pico ICE and Fishers Island Lemonade.

Smirnoff Ice

Smirnoff Poco Pico ICE will turn any party into a fiesta!  The brightly colored slim cans set the mood for a celebration.  And that’s before they’re even opened!  Deliciously sweet and spicy, ICE tastes great paired with barbecue or just sipped by the pool, at the beach or in the backyard munching tortilla chips and salsa. Vodka based, the ABV is 4.5% with a choice of four delicious flavors: Mango Chili, Pineapple Jalapeno, Spicy Margarita and Spicy Tamarind.  Flavors can be purchased individually or in a mixed 12-pack for a suggested retail of $15.99, available nationally.

Smirnoff has just released Blue Raspberry Lemonade for summer celebrations.  See more below.

Fishers Island Lemonade - all flavors

Fishers Island Lemonade (FIL) was launched in 2014 by Bronya Shillo and continues to be one of the only canned cocktail brands crafted with a dual-spirits base, combining barrel-aged whiskey, premium vodka, lemon and honey. Bronya’s family owned and operated The Pequot Inn on Fishers Island, New York where the signature house cocktail, the “Fishers”, was the inspiration for launching her award-winning ready-to-drink cocktail line.  Elegantly presented in pastel striped cans, FIL is refreshing and relaxing; the perfect cocktail for a hot afternoon.

Two new flavors, Blueberry Wave and Nude Peach, were recently added to Fishers Original, Half & Half (black tea), Pink Flamingo (cranberry) and Fizz Original.  ABV is 7% except for Fishers Original at 9% and the Fizz at just 5%. The complete Fishers Island Lemonade portfolio is gluten-free and available direct-to-consumer across the United States and on Drizly in CO, CT, DE, FL, GA, ME, MD, MA, NH, NJ, NY, SC, RI, and VT. SRP $15.99 for a 4-pack of cans, Fishers Fizz has an SRP $12.99 for a 4-pack of cans, the Variety 8-packs have an SRP $26.99

There’s also a fun 12” Spirit Pop in the Original flavor available in a 10-pack with an SRP $26.99.  What a fun addition to a party but at 7% ABV they are definitely for adults only.

Smirnoff Blue Raspberry Lemonade has just launched in a 750 ml bottle (30% ABV) retailing for $11.99, as well as Smirnoff ICE Blue Raspberry Lemonade in a ready-to-drink can at a suggested retail price of $9.99 per 6-pack and containing 4.5% ABV.

Nothing looks or tastes cooler on a hot day than an icy blue drink with the freshness of lemon and raspberry.  Here’s the no fuss recipe for Seaside Fizz:

Seaside Fizz

SMF BlueRaz Seaside
  • 2 oz Smirnoff Blue Raspberry Lemonade
  • 2 oz Lemonade
  • 2 oz Club soda

Method:  Add all the ingredients to a highball glass filled with ice.  Give it a quick stir and garnish with raspberries and/or mint.