Since 2010, Budweiser has raised more than $5 million for the Folds of Honor Foundation and provided more than 1,000 educational scholarships to the families of soldiers killed or disabled in service.
For every case of Budweiser sold from now until July 4, a donation will be made to the Folds of Honor Foundation up to a total of $1 million. The Anheuser-Busch Foundation is donating an additional $500,000, making a possible total of $1.5 million.
Each Budweiser sold, including draught, between May 5 and July 4 will trigger a donation, including new items that have just been released. (See our story on the innovative bowtie can.)
This year’s limited edition patriotic packaging is rolling out this month, May, and will be available in all the popular container sizes – 12 ounce bottles and 12 oz, 16 oz, and 24 oz cans as well as six, 12 and 24 packs and the brand new 8-pack.
Another part of the program saluting the military families will be the appearance of the beloved Budweiser Clydesdales at military bases across the country where celebratory barbecues will be held.
To learn more about Folds of Honor Foundation, read below but be prepared to get a lump in your throat:
About Folds of Honor
FHF was founded in May 2007 by Major Dan Rooney, a former F-16 Fighter Pilot with the Oklahoma Air National Guard, PGA Professional, and USGA member. A decorated military pilot, Maj. Rooney has served three combat tours in Iraq. It was after his second tour, while a passenger on a commercial flight, that Maj. Rooney witnessed an event that would profoundly change his life. As the plane landed, the pilot announced, “Ladies and gentlemen, we have an American hero on board – Corporal Brock Bucklin. And his twin brother, Corporal Brad Bucklin, is accompanying him home from Iraq. As a sign of respect, please remain seated while Cpl. Bucklin’s family receives him in his final homecoming.” Maj. Rooney watched through the window of the plane as the flag-draped casket was lowered. He saw a family waiting for Brock, and a little four-year old boy waiting for his father. This tragic homecoming inspired Maj. Rooney to create the Folds of Honor Foundation. To learn more about FHF, visitwww.foldsofhonor.org.