Dating back to 1940, the Moscow Mule has made a comeback. The recipe is basic – vodka, ginger beer (not ale) and a lime wedge. The secret ingredient is the copper mug it is served in.
The mugs are wildly popular so much so that some bars will only serve the drink at the bar so that they can keep an eye the mug, which often ends up in someone’s handbag.
There’s no need to resort to theft. Mugs are readily available at any number of stores and online and you can get a matching set. Some restaurants have turned them into a profit center. At the LongHorn Steakhouse chain, with 445 restaurants, they have concocted a Montana Mule, substituting bourbon for vodka and sell the mugs for $10.
The Moscow Mule has an interesting history. Its creation by an unlikely trio trying to solve their individual dilemmas of selling Smirnoff Vodka, Cock’n Bull Ginger Beer and the copper plant of an heiress is captured on a short video of John Martin of Heublein, Inc., the owners of the Smirnoff brand at the time.
It just goes to show that everything old becomes new again and fortunately we have an authentic version of just how the Moscow Mule started kicking.
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