Constellation Brands, one of the biggest wine companies in the U.S., conducted a survey of approximately 7,000 wine consumers, which they called “Project Genome, The Evolution of the Wine Consumer”. This is the second time in 10 years that they have done such a survey.
Based on the results, Constellation divides U.S. wine consumers into six categories: 21% are price driven, 20% are everyday loyal, 19% are overwhelmed, 18% are image seekers, 12% are described as engaged newcomers, and 10% are enthusiasts. The chart below cleverly illustrates the big picture of the survey results.
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