Jan. 22, 2015 — When a giant brewery, a dedicated entrepreneur and a high profile Hollywood star come together to help bring clean water to millions in the third world, it is worth writing about, especially when it takes so little to make one life better and happier.
Stella Artois, a part of the Anheuser-Busch-InBev group, and Water.org, with the support of co-founders Matt Damon and Gary White, have launched “Buy a Lady a Drink” to help stop women’s journeys to collect water in the developing world. The purchase of just one limited edition Chalice provides five years of clean water to one person in the developing world.
For more than 20 years, Water.org has been at the forefront of developing and delivering solutions to the global water crisis. Founded by Gary White and Matt Damon, Water.org pioneers innovative, community-driven and market-based initiatives to ensure all people have access to safe water and sanitation giving women hope, children health and communities a future. White’s entrepreneurial vision has driven innovations in the way water and sanitation projects are delivered and financed, and these innovations now serve as a model in the sector. To date, Water.org has positively transformed the lives of more than 2 million people around the world, ensuring a better life for generations ahead.
“Buy a Lady a Drink” seeks to drive awareness of the global water crisis that affects 750 million people globally, and help provide solutions. Every day, women around the world spend a combined 200 million hours collecting clean water for their families. “Buy a Lady a Drink” aims to help put a stop to these water collecting journeys. Those 200 million hours could be spent caring for their families, generating income and making other contributions to their communities.
Stella Artois has made a donation of $1.2 million to Water.org and is now inviting consumers to join the cause by purchasing limited edition Chalices. One Chalice will help Water.org provide five years of clean water to one person in the developing world. Beyond purchasing a Chalice, consumers will also be able to learn more about the Stella Artois “Buy a Lady a Drink” campaign, the partnership with Water.org and stories of women directly impacted by the global water crisis by visiting http://www.BuyALadyADrink.com
.”We’re honored to be joining forces with this premier global brand that has stepped up to support Water.org and help us raise awareness of the water crisis,” said Gary White, co-founder of Water.org. “Awareness is as important as fundraising,” said Water.org co-founder Matt Damon. “We want people to understand the issue in all its complexity.” Take a look at the compelling videos at www.water.org.
The three unique and beautifully designed Chalices were inspired by traditional handcrafted objects from three of the developing countries where Water.org operates, including textiles from India, baskets from Ethiopia and pottery from Honduras. Consumers can purchase the very affordable Chalices at Amazon.com.
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