April 18, 2018 – Matthew McConaughey and Wild Turkey are adding a little Texas to a Kentucky icon with the introduction of “Longbranch Bourbon”. A rare small-batch Kentucky bourbon, inspired by McConaughey’s Texas and Kentucky roots, it is refined with Texas mesquite and oak charcoals – a unique method that deepens the flavor and complexity of the whiskey,
In 2016 McConaughey was appointed Creative Director of the famous brand and became the spokesperson as well as being actively involved in all marketing aspects.
Wild Turkey Longbranch Bourbon will be available nationwide in May with a suggested retail of $39.99. It is the first time a signature other than those of Master Distillers Jimmy and Eddie Russell will grace a bottle.
Watch the Video
McConaughey’s video about the creation of Longbranch Bourbon can be seen here:
April 5, 2020 – A couple of nights ago, a TV commentator scolded the liquor industry for not stepping up to help ameliorate the hand sanitizer shortage. Truth is, spirits, beer and wine companies are rushing to retool their plants to produce required 60 to 80 percent alcohol, and working with local manufacturers to get the product free of charge to first responders, hospitals, police and firefighters, warehouse workers, delivery drivers and others in need of protection. In many cases, distillers are producing and bottling finished hand sanitizer Besides answering...