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Sarah Jessica Parker Launches New Rosé

May 22, 2020 — Award winning actor, producer, designer and entrepreneur Sarah Jessica Parker is adding a new rosé wine to her collection of wines with New Zealand-based winery Invivo & Co and it will be available just in time for summer sipping. This premium rosé – Invivo X, Sarah Jessica Parker Rosé – comes from the South of France and has been crafted in partnership with Sarah Jessica Parker, the founders of Invivo and a family estate in Provence.

This is the second release in the Invivo X, SJP Wine Collaboration following Sarah Jessica Parker’s award winning Sauvignon Blanc from New Zealand, which launched worldwide in September 2019 to critical acclaim and numerous awards from the world’s largest wine competitions.  The rosé comes from the vineyards of a family estate in Provence, Maison Chevron Villette.

As Invivo’s winemaker and founding partner Rob Cameron describes the new rosé, “Invivo X, SJP Rosé” is a gorgeous shade of blush pink in your glass, which is what will initially draw you in, but it’s the taste that will bring you back for more. The aroma profile invokes clear rose petals and bright summer berry characters, wrapped in a minerality that makes this wine exceptionally fresh. SJP Rosé is full bodied with great complexity and elegance, delicious on its own or with a range of cuisine.” 


The new Invivo X, SJP Rosé will have a suggested retail price of $20 and will be available May 26th on and then rolled out nationwide this summer.   On Tuesday, May 26 at 7:00 p.m. EDT, will hold a live virtual wine tasting with Sarah Jessica and Invivo Co-Founders.  Tune in.