
Nov. 30, 2014 – Forget the mammoth TVs and other whizz bang electronics. If you live in Wisconsin and have your priorities right, you stood in line for beer.
For the past four years the Lakefront Brewery in Milwaukee has produced a limited edition Black Friday beer that diehards line up for, even if it is 15 degrees and snowy. Mostly they make it around 8:00 a.m. but according to the Associated Press, one determined individual showed up Thanksgiving night at 9:30 p.m., complete with propane heater and blankets.
Eight hundred people were ready for their breakfast beer by 8:00 a.m. this year. At $15 a bottle, the entire cache of 5,000 22-ounce bottles was sold out in four hours. The limit is four bottles per person. Lakefront Brewery owner Russ Klisch says he takes in more money on Black Friday than on any other day of the year.
There’s no pushing and shoving for this Black Friday special. It’s simply a fun group of beer lovers enjoying the camaraderie of fellow beer lovers being just a little bit bad drinking beer with their breakfast.







