The Wall Street Journal reports that last year China became the world’s top consumer of red wine, according to International Wine & Spirit Research in London.
China has become a very important market for wine exporters everywhere, including South Africa. The story covered a winery called L’Huguenot that had given up on the U.S. market and turned to China where they sold 1.5 million bottles of their wines in 2013.
China is California’s fifth largest export market. Since 2000, Wine Institute has conducted annual trade missions to China and engaged a full-time marketing agency that has been in place in China for three years.
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