As consumers switch to wine and spirits, beer consumption continues to slide, at least as far as the big brands are concerned. There’s plenty of activity in craft beers but overall, the category slipped 2.3 percent between 2007 and 2013.
Nine beers made the infamy list of lost popularity. The biggest loser was Michelob Light with nearly 70 percent loss of sales in that period. Ouch! Right behind it was Budweiser Light followed by Milwaukee’s Best Premium, Miller Genuine Draft, Old Milwaukee, Milwaukee’s Best Light, Heineken Premium Light, Budweiser and Labattt Blue. Sure wouldn’t want to be the brand manager for any of that lot.
On a positive note, there are several web sites with lists of the top ten craft beers for Christmas. To save you searching, here’s one from About.com and in case you can’t find those beers at a store near you, check out Beer Info.
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