Prosecco Sales Soar
When measured in increased sales, the American market for sparkling wine seems to be saying it likes its bubbles with an Italian accent. From January to December 1, 2013, sales of Prosecco increased by 38%. In the same period, Champagne increased just .08%.
Prosecco is light and fresh and falls in the important price category of $11 to $18 a bottle. Champagne and many of the highly regarded California sparkling wines are a good deal more expensive. Why the disparity in price? Prosecco is made using the charmat method, which uses huge tanks. Unlike wines using méthode champenoise, charmat does not involve bottle fermentation, adding of dosage, riddling, and bottle aging. It is a costly process. However, the lower alcohol, less expensive Proscecco is very enjoyable as long as it is fresh – aging is a disadvantage in this case – and its pricing makes it an every day wine rather than something for a special occasion. Go bubbles!
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