April 28, 2015 – After all the drubbing they have taken lately for their snotty poke at craft beer, we can report that the King of Beers is courting Lady Liberty with some pretty creative packaging and a $2.5 million donation to the National Parks Foundation.
The announcement was made on Earth Day (April 22) by Brian Perkins, vice president of Budweiser saying, “We want to encourage a new generation of beer drinkers to get out there and see what America is made of.” Good idea.
There are also plans for a summer music program, which at this time appear to be a well-kept secret. You’ll know when we know. The press release says, “Budweiser will bring monumental and surprising moments to the national parks through a summer music program that celebrates the brand’s pledge to safeguard these breathtaking landscapes and places of cultural and historical importance, and inspire generations of national parks enthusiasts.” Another good idea.
The striking Lady Liberty packs will be available in 8-, 12-, 16- and 25-ounce cans and in a 16-ounce aluminum bottle.
Champagne in the News
August 1, 2024 -- Champagne is in the news with falling sales, a ship wreck discovery, and a new bottle...
Wine’s Integral Role in Mediterranean Diet Confirmed
July 15, 2024 – The Mediterranean Diet has been popular for several decades but the good news is that moderate...
Neo-Prohibitionists Gather Strength
April 17, 2024 -- You’d think Prohibitionists might have learned their lesson with the “Noble Experiment” of the 18th Amendment...
Who Are the Biggest Binge Drinkers in the World?
November 15, 2023 – Here’s a good guessing game next time you’re downing a few: Which country can boast being...