July 18, 2015 — Jack Daniel’s is releasing the brand’s first-ever barrel strength offering within the coveted Single Barrel Collection, Jack Daniel’s Single Barrel Barrel Proof. The newest member of the Jack Daniel’s Family of Brands will hit shelves in August and will be available across the U.S.
“As master distiller at Jack Daniel’s, I get the privilege of traveling to the top floors of our barrelhouses in Lynchburg and hand drilling individual barrels. This provides me the rare opportunity to taste Jack Daniel’s Tennessee Whiskey in its purest form; unfiltered and uncut,” said Jeff Arnett, Jack Daniel’s Master Distiller. “I’m always amazed at the intensity of the aromas and the deep amber colors, and yet at the same time, the exceptional smoothness of the whiskey at this higher proof point.”
Barrel Proof is crafted using the same cave spring water from the Jack Daniel’s Hollow, proprietary yeast and charcoal-mellowing process that’s been used in the distillery’s nearly 150-year-old Tennessee Whiskey recipe. From there, it is goes into White American Oak barrels, forged in Jack Daniel’s own cooperage and set to age in the upper regions of the barrelhouse. The whiskey is exposed to extreme temperature variations resulting in a whiskey that hovers between 125-140 proof. The interaction of the whiskey, the wood and the environment creates nuances from barrel to barrel to bring out distinct flavor profiles that transcend the expected to become ‘Barrel Proof.’
Jack Daniel’s Single Barrel Barrel Proof will be available nationwide beginning August 2015. The product will be priced approximately $65.00 per 750ml.