January 27, 2017 – A New Zealand vodka, 42BELOW, is saving the planet one cocktail garnish at a time. Rather than chucking the uneaten fruit garnishes adorning a glorious cocktail into the garbage, they collect them from bars in New Zealand and Australia and turn them into soap.
42BELOW, claiming to be the purest vodka on the planet since 1998, wants to keep the earth clean so they can continue their pure pursuits. Bars sign on to the program, stuff the bags provided with used fruits, which are then collected and whisked off to a soap factory where said fruit is turned into liquid soap and sachets. The soap and sachets are given to the participating bars for free!
Since its inception in early December 2016 42BELOW Recycled Cocktail Lemons Eco Soap has collected 400 kilograms of fruit waste, which is about 882 lbs, and converted it into 20,000 sachets and 400 bottles of liquid soap. In drink terms, which we can all relate to, that’s 3,200 cocktails.
Bar owners are happy as they are saving on soap purchases. Patrons might actually wash their hands after visiting the restroom if they read the story posted on the wall, and feel so happy to be saving the planet that they’ll order another drink. It’s a win-win for everyone.