August 23, 2018 – Treasury Wine Estates which enlivened the purchase and enjoyment of wine with augmented reality labels on 19 Crimes and other brands, is launching emBRAZEN, a trio of California wines honoring trailblazing women on August 26 which is Women’s Equality Day. In case you’ve never heard of it, Women’s Equality Day commemorates the 1920 adoption of the Nineteenth Amendment to the Constitution, giving women the right to vote. It was first celebrated in 1973.
The emBRAZEN wines feature Cabernet Sauvignon, Chardonnay and a Red Blend made by winemaker Olivia Teutschel, and pay tribute to the achievements of Josephine Baker, Nellie Bly and Celia Cruz. The Living Wine Labels app allows each to speak directly. Just download the app on your phone at the Google Play store and the Apple App Store.
Nellie Bly, featured on the emBRAZEN Cabernet Sauvignon, exclaims, “Energy rightly applied and directed will accomplish anything.” Without so much as a college degree, Nellie became a female reporter, shattering norms by refusing to cover “lady-like” topics such as fashion and gardening. Instead, she fueled the fire for female empowerment by writing about the lives of working women, igniting and inspiring the pens of journalists for years to come. She boldly traveled around the world in 72 days, chronicling her escapades.
Celia Cruz shares sage advice from the emBRAZEN Chardonnay label, “When opportunity presents itself, grab it. Hold on tight and don’t let go.” Celia was brazen from birth – deciding against the life as a teacher to chase her dream of becoming a star. Her unrelenting drive led to a career that exploded into 23 best-selling Gold albums, countless accolades, and the most successful career for any Latin artist – male or female — of the 20th Century.
Josephine Baker, featured on the emBRAZEN Red Blend, urges that “To realize our dreams, we must decide to wake up.” Josephine went from homelessness to international fame, becoming one of the first women of color to command the global entertainment stage. Rather than simply refusing to perform for segregated audiences, she literally raised the “bar” by opening her own café in Paris, where patrons from all walks of life were welcome. During World War II, she served the Allied cause as a spy.
Compelling Stories combine with Crafted Wines for Women’s Equality Day
“It’s exciting to share these women’s compelling stories through emBRAZEN wine,” says winemaker Teutschel. “I hope these wines spark conversation among friends, family, co-workers or even in the wine aisle. I’m proud to have crafted these wines, providing a bold and delicious canvas for their voices to be heard.”
Availability and Price
emBRAZEN wines will be available nationally after August 26 with a suggested retail of $15.99. They will definitely enliven the fun and conversation at your Labor Day barbecue!