September 18, 2020 – Five straight bourbons, spaghetti westerns and silk pajamas. Yup, sounds kind of crazy but that’s the story of Fistful of Bourbon, a brand new all-American whiskey launched this month by the Scottish family William Grant & Sons.
A blend of five straight bourbons – literally a fistful –creates this one-of-a-kind whiskey. The spaghetti westerns and silk pajamas? Well, a whiskey this ingenious calls for the creative genius of Paul Briganti, Saturday Night writer and Live Movie Short Director. Fistful has its own series of short brand films poking fun at cowboy movie clichés:
It’s a hot day in the wild, wild west. A cowboy interrupts a duel to slather sunscreen all over his face, while questioning the whole idea of scheduling shootouts at high noon. Another cowboy compares a bourbon’s smoothness to the silk loungewear he has taken to wearing. “It ain’t just a bourbon,” he says, “it’s a damn fistful.”
It’s an irreverent and hilarious world launched this week across social media, streaming platforms and on FistfulofBourbon.com.
While Fistful hopes to one day make a full-length feature about just how damn good its bourbon is, for now 30-second clips accompanied by smooth, neat pours of whiskey will do just fine. Originally launched in Texas in 2018, Fistful’s superior drinkability and playful personality caught on with bartenders and consumers alike priming the brand for its national launch in 2020. Fistful was honored with a double gold medal in 2019 by the International Spirits Challenge, and most recently received a gold medal at the 2020 San Francisco Spirits Awards.
The whiskey has five distinct flavors: balanced and sweet, green, leafy floral notes, soft spices and hints of nutmeg, buttery toffee, cinnamon and licorice. It’s blended and bottled at 45% ABV with an SRP of $24.99 for 750ml and $1.99 for 50ml.
And the silk pajamas? Sorry, you’re going to have to buy those yourself.