Bacardi Targets Upscale Drinkers


Connoisseurs of Scotch and Cognac are the targets for The Facundo Rum Collection, a limited edition of four sipping rums named for Bacardi founder Don Facundo Bacardi Massó.
The first level is Neo, aged for 8 years and priced at $45.00. The second is Eximo, which has been aged for more than 10 years ($60). The third tier is Exquisito, a blend of seven to 23-year-old rums finished in Sherry casks ($90) and finally, the Paraiso priced at $250. This rum has aged for 23 years and finished in Cognac casks.
Just fifteen hundred cases of each tier will be available in New York and Miami markets only.
Priscilla Felton
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