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In the NewsWine

Augmented Reality Sells Wine

June 6, 2018 – Augmented Reality Sells Wine Are you one of the 1.3 million wine lovers who have downloaded the Living Wine Labels app from Treasury Wine Estates on your smartphone? If so, we can guess that you enjoy a glass of 19 Crimes Australian wine from time to...

Wine Company Embraces Augmented Reality Labels

April 6, 2018 – Treasury Wine Estates, owners of iconic brands such as Acacia, Beaulieu Vineyard (BV), Beringer Vineyards and Penfolds is at the forefront of disruptive marketing using a smartphone augmented reality app to reach consumers via the wine bottle label. In the sometimes staid world of wine, where...