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Augmented Reality Sells Wine

19 crimes

June 6, 2018 – Augmented Reality Sells Wine

Are you one of the 1.3 million wine lovers who have downloaded the Living Wine Labels app from Treasury Wine Estates on your smartphone? If so, we can guess that you enjoy a glass of 19 Crimes Australian wine from time to time. Or maybe your fascination is with zombies from Walking Dead, a California based wine label.

We posted about 19 Crimes, featuring the stories of some British convicts sent to Australia, back on April 6. You might be surprised to learn how America’s Revolutionary War led to Australia being colonized. What’s equally fascinating is that 19 Crimes, which was selling 100,000 cases in 2014, reached a staggering 1,000,000 cases in 2017. Walking Dead, launched in January this year, is already at 100,000 cases and on allocation.

Should wine critics take note that Technology is the new wrinkle in wine choice?