archiveTreasury Wine Estates
New emBRAZEN Wines Speak to Women
August 23, 2018 – Treasury Wine Estates which enlivened the purchase and enjoyment of wine with augmented reality labels on 19 Crimes and other brands, is launching emBRAZEN, a trio of California wines honoring trailblazing women on August 26 which is Women’s Equality Day. In case you’ve never heard of...
Wine Company Embraces Augmented Reality Labels
April 6, 2018 – Treasury Wine Estates, owners of iconic brands such as Acacia, Beaulieu Vineyard (BV), Beringer Vineyards and Penfolds is at the forefront of disruptive marketing using a smartphone augmented reality app to reach consumers via the wine bottle label. In the sometimes staid world of wine, where...