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Havana Club Unveils Añejo Clásico

June 3, 2016 – Havana Club’s Añejo Blanco has a new sibling – a dark rum variant Añejo Clásico. Both bottles feature new packaging and are being rolled out this month in Florida with Colorado, Georgia, Illinois, New Jersey, Nevada, New York, Pennsylvania and Texas beginning in July and August. The remaining states will start to see Havana Club in their local liquor stores and high-end restaurants in September.

Havana Club rum is based on the original recipe created by the Arechabala family in Cuba in 1934, capturing the exuberant spirit of the Golden Age in Havana, a period of time that spanned from the 1920s, when people flocked to the island during Prohibition, through the 1950s when everything stylish and glamorous reigned supreme.

Havana Club Añejo Clásico rum begins with bases that are mellowed in oak casks between one to three years before being chosen for selective filtration and blending. Upon blending, the Master Blenders return the rum to oak casks for a second mellowing period of at least three months for additional smoothness. The result is a golden liquid with robust notes of sweet fruits akin to pineapple and apricot, complemented by oaky notes with hints of almond and vanilla.

Suggested retail for Havana Club Añejo Blanco is $19.99 and $21.99 for Añejo Clásico. The ultimate addition to any serve, Havana Club Añejo Blanco’s signature cocktails include the Canchanchara and Havana Especial, while Havana Club Añejo Clásico boasts the Rum Mule and 1934 as its go-to recipes. www.havanaclubus.com